Should You Focus on SEO or Paid Ads?

If you're trying to get more customers online, you’ve probably heard the terms “SEO” and “paid ads.” But which one should you use? And what’s the difference?

SEO is all about helping your website show up naturally in search engines like Google. It doesn’t happen overnight, but once it’s working, it brings in traffic without having to pay for every click.

Paid ads, on the other hand, are like turning on a faucet — you pay to get in front of people fast. It’s great for quick results, sales, and promotions.

The truth is, both can work — and they work even better together. One helps you build long-term visibility, and the other gives you fast traffic while you grow.

If you're unsure which one makes sense for your business, Two Pillars Marketing can look at your goals and help you choose the right direction. We even offer free audits to get you started.